SUNDLIGHT MARKET RESEARCH & ANALYTICS
Illuminating market research and data to understand your business situation and action path
About Sundlight
Illuminate your marketing data! Extensive and proven experience in designing, executing and analyzing quantitative market research. Focused on using data and facts to reach objective conclusions about a business situation and course of action. Consistently used such learning to help grow sales across a wide range of brands and categories, e.g., CPG, Retail, Spirits, OTC, Lotteries, Restaurants (QSR & Fast Casual), Senior Care and more.
We take on a variety of work from small-scale data analysis to large scale market research/analytic projects. Nothing is too small. Just ask.
PRIMARY MARKET RESEARCH: Concept Evaluation, Tracking Surveys, Attitude & Use Studies, Pricing Research, Consumer Segmentation, Discrete Choice/MaxDiff Studies, Customer Satisfaction Surveys and more.
ANALYTIC EXPERIENCE: Nielsen/IRI Sales Data, Nielsen/IRI Panel Data, Prime Prospect ID (omni/MRI/Simmons), Copy Testing, New Product Forecasting/Evaluation, A/B Creative Testing, Advanced Statistical Capabilities.
SUBJECT MATTER EXPERTISE: Evaluating Marketing Effectiveness, Brand Image Management, Brand Portfolio Management, Global Branding, Trust and Branding, Line Extension Effectiveness, Sponsorship Effectiveness, Emotion in Advertising, Product Improvement Impact, Copy Testing, Energy at Work, Gatekeeper Marketing.
MATT SUNDSTROM
Principal
Matt is a long-time veteran of advertising and marketing research. His career has generated a unique combination of in-depth client-side research and a breadth of experience across a range research and analytic applications. All of this experience has been applied to business decision-making and marketing strategy development across wide range of brands and categories. He has been highly awarded for impact on businesses including successes on brands like Extra, Aleve, Pearle Vision and Jack Daniel’s.
Matt has and MBA from the Booth School of Business with concentrations in Econometrics, Marketing, Finance and Accounting. His undergraduate work was at Northwestern University where he graduated with honors, receiving Bachelors degrees in Economics and Mathematical Methods in the Social Sciences (MMSS). Go Cats!